Online marketing has taken off to such an extent that it is always surprising to hear of really valuable techniques that are being underused, even by the large multinationals. But that seems to be what has happened with YouTube, the world’s most popular online video platform. While most businesses are quick to grasp the importance of social media sites such as Twitter and Facebook, they tend to dismiss YouTube as insignificant for SEO or inappropriate for their brand. SEO experts are adamant that this is a big mistake.
Companies should consider integrating YouTube into their online marketing strategies because it is the second-largest search engine, bigger than Yahoo and Bing. However, this doesn’t mean that an audience of millions is instantly guaranteed. Like any search engine, the content must be of a really high quality, relevant, creative and engaging. It needs to be something that people will want to share if you’re to create that all important organic word-of-mouth buzz that Google loves so much!
Get it right and your page will be ranked highly not only on YouTube’s search results page but on other search engines too. Here are some simple steps to follow once your video is ready to be posted:
These tips will only help if you have created a video that people want to watch and share. Don’t be surprised if there is a poor response to a posting that is dull or unoriginal. Think about videos that have impressed you for inspiration or who you are targeting and why. In our tech-savvy ‘age of the stream’, attention spans may be short, but the rewards for capturing them even momentarily can be huge!