These days there’s a general sense that if a business hasn’t developed a strong networking presence through social media they’re missing a trick or two and in danger of lagging behind their competitors.
Trying to engage with the masses through sites such as Facebook and Twitter can be a bewildering experience for professionals who have never used them on a more personal basis. But at the same time, delegating the job to an in-house specialist or department has left many a competent business person feeling out of the loop.
Here’s where the social media experts step in offering courses that promise to help people make the most of their online presence. And Northern Ireland is no exception.
As with any subject, a suitable course may depend on variables such as whether you are willing to pay or travel, but there are plenty of great free events coming up across Northern Ireland. Showcase in Derry/Londonderry in September and Bizcamp in November in Belfast are free digital industry and business conferences that both include talks on social media, and there are many more.
A talk is all very well but what about a complete course dedicated to social media? What are the benefits, topic s and objectives? Of course each will vary, but as a very rough guideline, here are some aspects you might expect to cover:
Of course this all comes back to the understanding that the internet is a fantastic place to network and, if you are looking for advice on how to use social media, chatting to fellow business people on forums may be a more rewarding place to start than training sessions.