Google Plus For Businesses

1. No Advertising - Like Facebook, organisations are not charged to use the network to engage with their audiences but one key distinction that will appeal to the masses is that Google Plus does not plan to include adverts within their business pages.

2. Combined Features – Google Plus business pages allow businesses to create circles for different groups to share specific information, like Facebook Groups but they also allow users to post public updates to all contacts which can be commented on and -1’d, like an individual’s Facebook page.

3. Less Restricted – Within Google Plus it is easier than Facebook to find people and organisations with shared interests but the service is not quite as open as Twitter’s model.

4. Everyone can see your posts – Within Facebook, your posts no longer appear within all your fans newsfeeds. It depends on how interesting your page’s content is, the level of interaction your fans make with your content and how recent and consistent your updates are.  Within Google Plus, when someone puts you in a circle, they will always see your Google Plus posts in their stream. 

How Can Business Use Google Plus to Their Advantage

As the facilities offered by Google Plus evolve over time, an endless list of possibilities is likely to emerge. A few initial ways in which businesses can reap the rewards for their loyalty to Google include the following:

1. Brand Loyalty – businesses can use their Sparks to their advantage by engaging in commentary on popular news items, identifying topics for discussion within their own blog posts and content marketing strategies and simply monitoring who is mentioning your site. 

2. Customer Segmentation – The Circles facility presents an opportunity to segment your contacts into different groups, such as customers, potential customers and peers.  Various customer groupings may be made according to their size, spend, stage of the relationship and such like so that communications can be tailored to be more relevant to each.