21 August 2012 by Web Bureau
There was much excitement in our Digital Marketing team last Friday afternoon as we received confirmation that three of our entries to the Digital Advertising Northern Ireland (DANI) Awards had made the shortlist.
Paul Haslam, Director of The Web Bureau said:
“We are delighted to have been shortlisted for these celebrated industry awards. This is testament to the hard work and dedication of our committed team.”
The Web Bureau is nominated for Best B2B Campaign for the Northern Ireland Website Scrappage Scheme and Best Use of Search for two Search Engine Optimisation campaigns delivered on behalf of clients, Grand Opera House Belfast and Kingspan Environmental.
Best B2B Campaign – Northern Ireland Website Scrappage Scheme
The Northern Ireland Website Scrappage Scheme was a nationwide marketing campaign launched in April 2012 by The Web Bureau to encourage businesses to ditch their old website in exchange for £1,000 discount off a new site.
Paul Haslam, Director explains the rationale behind the campaign:
“Your website is the first port of call for many potential customers or stakeholders and first impressions last. Many websites in Northern Ireland look dated, lack fresh content and are not designed and content managed in a search friendly manner.”
Paul adds, “We had a great response to the scheme and had the opportunity to educate many Northern Ireland businesses on the value of having a visually engaging, functional and search friendly website. Special thanks must go to the PR team at Lighthouse Communications for their assistance with widening the reach of our message through traditional and online PR channels.”
Best Use of Search – Grand Opera House Belfast
The Best Use of Search award offers recognition for a campaign that successfully enhanced the visibility of a website in search engines organic listings.
Grand Opera House is well known for its shows, however, this SEO campaign focused on using search engine marketing to generate awareness of less well known services including meeting and conference room hire and lunch and dining facilities on site.
Best Use of Search – Kingspan Environmental
At The Web Bureau, we have delivered many web design, web development and digital marketing projects for various brands within the Kingspan Group. This particular project, launched in final quarter of 2011 sought to promote their Sensor Systems Winter Fuel Essentials products website, www.oilalarms.com, at a time of year when demand for these products is naturally higher.
Both companies experienced significant jumps in their rankings for keywords from positions beyond Page 10 of Google UK to Page 1 and subsequently extended the projects.
Denise Cowan, Digital Marketing Manager commented:
“We are delighted to be recognised as one of the leading search engine optimisation providers in Northern Ireland, and to have the opportunity to continue to work with the Marketing teams at Grand Opera House and Kingspan Environmental. Our clients also deserve recognition for their forward thinking approaches to marketing and ongoing commitment to implementing successful digital strategies.”
The DANI Awards recognise businesses, organisations and individuals, working in the digital media sector in Northern Ireland. With ten categories, entrants can gain recognition for successful web design, e-commerce, mobile marketing, social media, search engine optimisation and digital strategy projects. In addition, DANI present an individual award for the Digital Business Person of the Year.
Winners will be announced at an awards ceremony at the Titanic Building in Belfast on 13 September. Keep your fingers crossed for us!
If you are interested in search engine marketing to drive traffic to your website and grow sales, contact The Web Bureau on 028 9073 1190 or email firstname.lastname@example.org