Matt Cutts recent video update outlines some of Google’s opinions, objectives, plans in the making and some of the challenges it is tackling at the present. In this article, we summarise some of the key takeaways from Matt’s recent video, and what this means for website owners and SEO professionals over the next few months.
Google is user focused – search results based on what users want to see
Google serves worthy results - websites to earn right to sit at the top
Google is getting tougher on webmasters trying to game the system
Google wants to help small to medium size businesses
Sceptics advocate that Google is making these changes to make it much harder to rank in the organic search results, and force companies down the paid search route, where it makes the majority of its revenue, however Matt Cutts disputes that algorithm updates such as Penguin and Panda are about boosting revenue for Google, and instead insists they are purely about improving the search results for its users by rewarding good content and penalising the bad.
Regardless of the motives, the result is the same for webmasters – clean up your link profile if needs be, and concentrate your efforts on satisfying users by giving them a website that is easy to navigate and provides great content that they’ll love and want to share. The popularised phrase ‘earned links not easy links’ is clearly one to keep to keep at the forefront of your mind.
If you would like to talk more about the future of your website, traffic levels, conversions, content marketing or any of the other themes touched on it this article, please feel free to leave your comments below or get in touch with The Web Bureau
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