Because First Impressions Count:
Don’t miss our Top Ten Tips for a Website that Wows!
Your office, restaurant or shop isn’t where you meet your customers any more. Your website is where they meet you, suss you out and make a decision about visiting to your office, restaurant or shop. Or making an immediate purchase.
With the internet now everywhere, easily accessible from tablets and smart phones at work and at play, it’s most likely that people will visit your website when they’re Googling your kind of product or service.
So that’s where they’ll begin to form opinions about you and your credibility: whether you look like you value your business, if it looks like you have thought about and invested in your brand, if they can trust you, approach you and, ultimately, if they want to have a transactional relationship with you.
Because, when it comes down to it, if it appears to them that you don’t care enough to invest in your online presence, why would they?
The main thing you need to bear in mind when you’re building your website, or any online presence, is how you’re also building trust. Does it look good? Does it feel nice? Does it do what it says on the tin? And does it go a little further to solve your customers’ problems?
Will it persuade them that you’re the person they want to buy from or do business with? Will it even convince them enough to convince their friends of the same?
Follow our top 10 tips to ensuring your online credibility translates into sales and long term relationships with your customers:
If you’re still not convinced how a well-designed, easy to use website could make a real difference to your bottom line, you should be talking to Northern Ireland’s Digital Agency of the Year 2013.
That’s us by the way...