06 April 2016 by Web Bureau
Many eCommerce websites are unwittingly making their customers jump through hoops just to give you their money. This happens when an eCommerce site is built by a technically capable team who don’t understand good marketing principles.
It creates an online shopping experience filled with too many steps and forms for the customer to contend with before they can make a purchase. This puts many customers off, and results in abandoned shopping carts and low sales.
To combat the problem you need to engage a digital team that is not only technically savvy, but are digital marketers too. First and foremost your team needs to know what it takes to make a sale online; which includes designing a website that is very user-friendly, conveys trust within the first few seconds of a visitor landing at the site, offers prominently featured and impressive images of products, and minimises the steps and barriers to making a purchase. This all ensures that shoppers are able to find what they want, and pay for it in just a few simple clicks.
The bottom line is that an eCommerce website should be optimised for sales. To ensure that yours is, implement these 8 eCommerce Website Success Factors.
Ultimately, embarking on an eCommerce project can be a daunting task. That’s why it’s important to find a digital partner you can trust to help you grow your business online. Here at Web Bureau, we have a proven track record in helping our clients move into the world of eCommerce and grow their sales online having worked with brands like Gordon’s Chemist, Harry Corry and Yankee Candle to do just that.
Our team will work with you to ensure your eCommerce website is manageable and profitable. This is not only achieved through creative design, up to the minute development, and innovative digital marketing, but by helping you plan all the behind the scenes aspects of your online shop too.
Get a free eCommerce consultation today from one of our experts by calling 028 9073 1190 or email us firstname.lastname@example.org