30 August 2018 by Nicole
Whether you’re building a business or a brand, getting your message to your audience can be tricky. If your audience is spread geographically, demographically or culturally, how do you know where they are and how do you reach them? It’s minefield marketing that can be costly and takes time.
Consider, however, that your audience may already largely be grouped in one place. They may have a shared passion (other than buying your brand of course!) or hang out in the same places online.
And that’s where influencer marketing comes into play.
Influencer marketing is essentially leveraging the power of brand advocates or influencers to get your message to their audience. It works best where there’s a natural affinity between brand and influencer, meaning that your message is shared in an authentic, engaging and natural way – the purest definition of organic reach – and there’s room for the relationship to grow.
Plus, you can be as creative as your collaboration allows.
For example, you engage a YouTuber, journalist, academic, professional or celebrity to talk or write about your product or service in the role of a consumer, allowing them to make recommendations directly to their audience.
And the returns can be incredible – one statistic from the US we’ve seen suggests that every $1 spent on influencer marketing generates an average return of $6.50. More than half of marketers believe influencer marketing generates a better quality of customer and many more are growing their influencer marketing budgets to take advantage of the returns.
So it’s cost-effective too!
The secret to influencer marketing? It’s quite simple: people trust people. On the most basic level, 92% of consumers say they trust word-of-mouth recommendations more than any other kind of advertising. And where influencers have already grown their followers, you have a ready-made audience who trust their influencer and what they say.
By engaging in influencer marketing, you’re taking the conversation to YOUR POTENTIAL CUSTOMERS. Do it right, and you’ll likely create even more brand advocates.
No wonder that Google searches for ‘influencer marketing’ has risen by 400% in the last 2 years.
It’s a great value marketing tool that’s accessible to start ups and new businesses as much as the big brands – and just to convince you completely that influencer marketing is the way to go, here are our top 3 benefits:
You can also engage with influencers to get feedback, consulting or advice on your brand, product or service, helping you to inform your on-going business strategy.
Establish the right relationship and there’s so much to gain.
If you’d like to find out more about how influencer marketing could work for you, we’d be delighted to see how we can help.