Digital Trends for 2018 #2 - Mobile Goes More Places

Trend #2 - Mobile Goes More Places

Smartphone usage continues to skyrocket.

The format, affordability, functionality and increasing availability of free WIFI (vital to those on a price conscious data plan) mean that these powerful pocket rockets are fuelling all kinds of business potential.

In fact:

• More than half of searches are made on a mobile
• 91% of users’ access Facebook on their mobile
• 80% of Facebook ad revenue is generated via mobile
• 90% of mobile media time is spent using apps

Source: Smart Insights Mobile Marketing Trends statistics compilation

“The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives.”

Ben Martin Director, International Marketing Insights, comScore

Discover the latest tech and digital marketing trends and how they'll impact your business in 2018 here ...