Within this decade, augmented reality is going to change the way the always-connected consumer works, shops and plays.
Augmented Reality (AR) has been around in the gaming world for a while but over the next few years it will be creeping into social media life more and more.
AR’s popularity is rapidly growing because it brings elements of the virtual world, into our real world - enhancing the things we see, hear, and feel.
Businesses have already started to use Snapchat and Instagram in recent years and now they can go even further now with AR by implementing it into their current social media tactics. Creative filters, animations and interactions with everyday objects or products that correlate to your brand, can improve customer experiences
Discover the latest tech and digital marketing trends and how they'll impact your business in 2018 here ...