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Digital Trends For 2018 #9 The Importance of Authentic Reviews

Web Bureau

30 January 2018 by Web Bureau

Reviews are quickly becoming one of the most important elements for your business.

Here are a few very tough-to-ignore statistics on reviews from Bright Local:

  • 97% of consumers read online reviews for local businesses in 2017
  • 85% of consumers trust online reviews as much as personal recommendations
  • 49% of consumers need at least a four-star rating before they choose a business
  • Consumers read an average of 7 reviews before trusting a business

There’s no denying the quantity and quality of reviews is critical to businesses today, but the hottest topic on the web now is authenticity. “Fake news” has been the phrase of 2017, resulting in 84% of consumers who now say they worry about being fooled by a fake review online. 


  Discover the latest tech and digital marketing trends and how they'll impact your business in 2018 here ... 


So, there you have it. A look into 2018 and the trends that will begin to affect your business. It’s time to get better connected to your audience by utilising the latest cutting-edge tech and digital marketing tactics.

Need help? Give us a call at Web Bureau on 028 90 731190, let’s have a chat about how we can grow your business in 2018



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