13 October 2022 by Web Bureau
** We’ve updated this with our latest recommendations and best practice for 2023. **
Consumer ecommerce now accounts for 30% of the total retail market in the UK (up from 20% in 2020), says the International Trade Administration of the USA, although ecommerce is growing, it is also fiercely competitive with Amazon, Tesco and Argos alone dominating 30% of online consumer sales in a market where consumers are in “a relentless pursuit of value for money”. To run a successful ecommerce store in this environment you need to engage a digital team that is not only technically savvy, but also highly specialised in digital marketing.
First and foremost your team needs to know what it takes to make a sale online; which includes designing a website that is very user-friendly, conveys trust within the first few seconds of a visitor landing on the site, presents the customer with high quality product images and optimises the customer journey to make it easy for customers to make a purchase and get what that want, with just a few simple clicks. This all ensures that shoppers are able to find what they want, and pay for it in just a few simple clicks.
The bottom line is that an ecommerce website should be optimised for sales. To ensure that yours is, implement these 10 ecommerce Website Success Factors updated for 2023.
*Bonus Tip* Make sure you're ready for Black Friday by reading our Top 5 Tips To Smash Your Black Friday Sales Targets blog
Embarking on an ecommerce project can be a daunting task. That’s why it’s important to find a digital partner you can trust to help you grow your business online. Here at Web Bureau, we have a proven track record in helping our clients move into the world of ecommerce and grow their sales online having worked with brands like Gordon’s Chemist, Harry Corry and Candles Direct to create successful online stores.
Our team will work with you to ensure your ecommerce website is manageable and profitable. This is not only achieved through creative design, up to the minute development, and innovative digital marketing, but by helping you plan all the behind the scenes aspects of your online shop too.
Get a free ecommerce consultation today from one of our experts by calling 028 9073 1190 or email us firstname.lastname@example.org