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5 Top SEO ranking factors for 2023

Web Bureau

15 February 2023 by Web Bureau

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Tip number One: 

Quality Content 

Creating high-quality content that is relevant, informative, and engaging is at the core of SEO success.  

To start, ensure every page includes at least 300 words of original content. Search engines can detect duplicate content and may penalise your page for using copied content. Content should be broken into shorter chunks, for instance, with both clear headings and H2 subheadings, so it’s easy to scan. It’s also important to identify your target audience, do keyword research, and include relevant images and videos. These techniques can help improve the readability, user experience, engagement, and discoverability of your content. 

As another tip we recommend is using Screaming Frog as it can identify crucial on-site elements that are absent, such as H1 headings, ALT text on images, and duplicate meta descriptions. 

Tip number Two: 

User Experience 

The user experience (UX) of your website is another key factor that search engines consider when ranking your pages.  

To improve UX, ensure mobile-friendliness, selective navigation, and fast loading. Tools like Google Analytics, GTmetrix, and Google’s PageSpeed Insights can help monitor website performance and identify areas for improvement. Avoid large image file sizes that slow download speed and use tools like Screaming Frog to crawl your site and identify slow loading images. 

Tip number Three:

Internal Links

Internal links are an important aspect of SEO that can benefit a business' ranking on Google. By linking to relevant pages within a website, internal links can help Google understand the structure of the site and the hierarchy of content. This can improve the overall user experience by providing easy navigation and access to related information. Additionally, internal links can distribute link equity (also known as link juice) throughout the website, which can help boost the authority and visibility of pages that may not receive as much external linking. Overall, incorporating internal links into a website's content strategy can help improve its ranking on Google and drive more traffic to the site.

Tip number Four: 

On-page SEO

To increase your chances of ranking on Google, optimise your website's individual pages through on-page SEO techniques like including relevant keywords in page titles, header tags, and high-quality content, ensuring fast page load speed, mobile-friendliness, and good user experience.

Implementing these techniques can help search engines better understand the content of a website's pages, which can lead to higher rankings for relevant keywords. For example, if a page is optimised with a relevant title tag, header tags, and high-quality content that includes relevant keywords, it will be more likely to appear in search results for those keywords.

On-page SEO helps search engines identify the relevance and quality of a page, which can impact its overall ranking. Factors like page load speed, mobile-friendliness, and user experience can also affect on-page SEO and, in turn, a page's ranking on search engine results pages.

In summary, on-page SEO is crucial for increasing the chances of ranking on Google as it helps search engines understand the content of a page, identify its relevance and quality, and evaluate its overall user experience. By optimising individual pages for specific keywords and factors, businesses can improve their visibility and attract more traffic to their website.

Tip number Five: 


Backlinks, or links from other websites to your site, remain a crucial ranking factor in 2023. However, the focus is now on quality over quantity, with search engines prioritising links from authoritative and relevant sources. 

 To build high-quality backlinks, you should focus on creating valuable content, building relationships with other website owners in your industry, and using link-building tools to identify opportunities for backlinks. 

In conclusion, SEO is crucial for improving your website's visibility in search results and attracting organic traffic. By following these top tips, you can take your business' technical SEO to the next level and stay ahead of the competition. Our SEO experts are here to help. Call us on 028 9073 1190 or email us at   

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