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Umbraco vs WordPress

Web Bureau

31 March 2023 by Web Bureau

Are you struggling to choose between Umbraco and WordPress for your website?

As two of the most popular Content Management Systems (CMS), the decision can be tough.

In this blog, we'll explore the factors that may make Umbraco the perfect fit for your needs.

Get ready to discover the power of this open-source CMS!

How to decide if Umbraco is the right platform for your business.

Unlike many CMS systems designed with specific industries in mind, Umbraco thrives in various sectors.

That’s thanks to its flexibility, scalability, and offering of cloud-hosted, headless solutions and low-code / no-code options.

That means that whether you’re a small business with big ambitions, a medium-sized company growing year-on-year, or a large company with complex needs, Umbraco has an option that’ll suit you perfectly.

Umbraco and WordPress are two of the most popular Content Management Systems (CMS) when building a website.

And the good news is, if you’ve already enlisted the services of an agency, a lot are now using Umbraco for their clients, with Umbraco enjoying a global network of over 1,500+ partners.

What is Umbraco?

In its own words, Umbraco describes the platform as a “flexible and editor-friendly CMS, the leading open-source ASP.NET Core CMS.”

The platform has a vast 731,438 active installs globally and an impressive 221,745 active members in the community.

Umbraco is widely known for its flexibility and scalability, making it an excellent choice for building complex websites.

It’s also highly customisable, allowing developers to create bespoke solutions tailored to specific needs.

What is WordPress?

With nearly half of the internet’s websites built on WordPress, it’s fair to say the CMS platform is wildly popular and a giant in the industry.

WordPress describes its platform as follows, “42% of the web is built on WordPress. More bloggers, small businesses, and Fortune 500 companies use WordPress than all other options combined.”

Featuring classy templates and an impressive plug-in architecture, WordPress is highly customisable to fit most business needs.

Premium brands are choosing Umbraco

WordPress is undoubtedly a popular CMS system, but increasingly, premium brands are choosing to use Umbraco over WordPress.

Big hitters using the Umbraco CMS include car manufacturer Peugeot, food company Heinz, Costa Coffee, Microsoft, and alcohol company Carlsberg.

So, could Umbraco be the answer for you too?

We think so, and here’s why.

5 key benefits of using Umbraco

Companies are increasingly moving to Umbraco in droves for various reasons, primarily thanks to the wide range of impressive benefits available to users.

  1. Flexibility: Umbraco is an open-source CMS, meaning it is highly customisable and can be tailored to meet specific needs.
  2. User-friendly: Only some companies have an IT team of techies; Umbraco is user-friendly, making it easy for non-technical users to manage content on the website.
  3. Scalability: You’ve got big plans for your company. Thankfully, Umbraco can quickly grow with your business, handling large websites, making it ideal for growing businesses.
  4. Security: It has never been more important for websites to be safe and secure and protect customers’ privacy and data. Umbraco has robust security features, making it a reliable CMS for businesses.
  1. Multilingual: If your customer base is spread geographically across multiple locations, you’ll want a CMS system that streamlines consistent communications. Umbraco supports numerous languages, making it ideal for businesses with a global presence.

For a comprehensive list of Umbraco benefits, click here.

Key features of Umbraco

While WordPress is widely respected for its vast array of features, Umbraco is a class apart when it comes to impressive features.

  1. Content editing: Whether it’s blog content, landing pages, About pages, or something in between, great content is vital to the long-term success of companies online. Umbraco has a simple and intuitive content editor that makes managing content on the website easy.
  2. Flexible templates: Your company is unique, so why should you adjust your website to rigid templates? Umbraco allows for creating custom templates that can be easily edited and updated.
  3. Extensions galore: The internet is significantly connected in today’s world, and it’s expected that your website should function well with payment provider’s apps alongside a host of other essential extensions. Umbraco has a wide range of extensions and packages that can be easily installed to add new functionality to your website.
  4. SEO-friendly: Ranking highly on search engines like Google and Bing can result in huge profits. Umbraco has built-in SEO features that make optimising your content for search engines easy.
  1. Responsive design: We live in the mobile-first era; every website needs to be mobile-friendly, mobile-optimised, fast-loading and easy to navigate. Umbraco allows for creating responsive websites that look great on any device.

For a comprehensive list of Umbraco features, click here.


Given its popularity, WordPress is, for many, their first choice for CMS systems.

However, as highlighted in today’s blog, Umbraco is a powerful and flexible CMS that is a viable alternative to WordPress.

With an increasing number of well-known, hugely successful companies using the platform, Umbraco has already proven that it’s a reliable, secure, responsive CMS system that can compete with WordPress.

Indeed, many will argue that Umbraco doesn’t just compete with WordPress but is more robust in flexibility, scalability, and strong security.

Boasting a features-rich offering that includes a user-friendly content editor, flexible templates, and built-in SEO features, Umbraco under-promises and over-delivers.

In short, if you're looking for a reliable and customisable CMS, Umbraco is worth considering.

Need help with your CMS? Contact our digital marketing experts today: call us on 028 9073 1190 or  at

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