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10 ECommerce Trends to Stay Ahead of in 2017

Ecommerce is constantly evolving, and it's important for online retailers to stay ahead of the trends to remain competitive. Here are 10 ecommerce trends to watch in 2017:

  1. Mobile commerce: Mobile commerce is already huge, and it's only going to get bigger in 2017. More and more people are shopping on their smartphones and tablets, so it's important to make sure your website and mobile app are mobile-friendly.
  2. Social commerce: Social commerce is the integration of social media and ecommerce. People are increasingly using social media to discover and purchase products, so it's important to have a strong social media presence and use social commerce tools to make it easy for people to buy from you.
  3. Personalisation: Consumers expect personalised experiences, and that includes their shopping experience. Use data and analytics to personalise your product recommendations, marketing campaigns, and website experience.
  4. Voice search: Voice search is becoming increasingly popular, so it's important to optimize your website for voice search. Use long-tail keywords and natural language in your content.
  5. Augmented reality (AR) and virtual reality (VR): AR and VR are emerging technologies that are having a major impact on ecommerce. AR allows customers to see how products would look in their homes or on their bodies before they buy them. VR allows customers to immerse themselves in a product experience.
  6. Chatbots: Chatbots are computer programs that can simulate conversation with humans. Chatbots can be used to provide customer service, answer questions, and even take orders.
  7. Artificial intelligence (AI): AI is being used in a variety of ways to improve the ecommerce experience. AI can be used to personalize product recommendations, detect fraud, and improve customer service.
  8. Omnichannel shopping: Omnichannel shopping is about providing a seamless shopping experience across all channels, including online, in-store, and mobile. Make it easy for customers to shop with you wherever they are.
  9. Subscription services: Subscription services are becoming increasingly popular, especially for products that are consumed regularly, such as food, personal care products, and pet supplies. Consider offering a subscription service for your products.
  10. Sustainability: Consumers are becoming more and more concerned about sustainability, and they are looking to buy from businesses that share their values. Make sure your business is sustainable and that you are communicating your sustainability efforts to your customers.

By staying ahead of these ecommerce trends, you can ensure that your business is well-positioned for success in 2017 and beyond.

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