The real test here was to bring more good quality volunteers to Biokinetic. Instilling confidence and gathering much needed data was a huge part of this project.
The Web Bureau aimed to build an easy to manage clean website with Volunteer touch points and calls to action in focus. Video and trial information also took a high place on the homepage.
From the research and brief, TWB mapped out a strong digital strategy that would use a combination of online Search, YouTube advertising, remarketing ads, paid social ads and native content, running simultaneously to meet recruitment targets for volunteers. We understood that people have reservations about taking part in clinical trials so we focused on reassuring people using testimonial style videos featuring people who had already taken part in a trial.
cost per click