The Irish Football Association founded in Belfast back in 1880 is the fourth oldest governing body in the world.
The Irish FA appointed the Web Bureau to design and develop an award winning new website – the focus being to engage the user’s and fans. The IFA’s digital presence needed to match the #DareToDream spirit that we all witnessed during the Euros 2016 campaign.
The site needed to be vibrant and engaging, whilst ensuring all the key information and details could be found through the navigation. Technically, the site needed to assist the IFA in the management of fixtures, news, events, sponsors, referees and match officials, whilst relaying the message to the fans and youth trying to find a summer camp.
The setup was to tackle 3 key areas:
Website page views increased by
Mobile traffic increased by
Social media traffic increased by