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The Challenge
To deliver a website with multi-lingual content, split across 5 core Business Units, 10 languages and 13 countries. The website needed to display responsively on mobile and tablet devices. A strong emphasis needed to be placed on Kingspan’s product range, driving customers to the point of enquiry.
Our Approach
The website was developed using Telerik Sitefinity, a specialised enterprise CMS platform (also used by Microsoft, Sony, Phillips and NASA). Each country site exists independently, on a country specific directory under the top-level domain – but all 13 country sites are managed via the same CMS admin panel. Languages used include English, French, German, Polish, Swedish, Norwegian, Danish, Spanish, Italian, and Czech.
The new offering has a strong focus on UX and Calls To Action, pushing the user to the point of enquiry. SEO and paid search campaigns are used to boost traffic and conversions.
The Result
The responsive website for UK was re-launched in March 2016. Further country sites launched each month up to April 2016 as part of an ongoing agile development process.169%
increase in overall users
190%
increase in mobile and tablet users
1.5 million
additional pageviews