To deliver a website with multi-lingual content, split across 5 core Business Units, 10 languages and 13 countries. The website needed to display responsively on mobile and tablet devices. A strong emphasis needed to be placed on Kingspan’s product range, driving customers to the point of enquiry.
The website was developed using Telerik Sitefinity, a specialised enterprise CMS platform (also used by Microsoft, Sony, Phillips and NASA). Each country site exists independently, on a country specific directory under the top-level domain – but all 13 country sites are managed via the same CMS admin panel. Languages used include English, French, German, Polish, Swedish, Norwegian, Danish, Spanish, Italian, and Czech.
The new offering has a strong focus on UX and Calls To Action, pushing the user to the point of enquiry. SEO and paid search campaigns are used to boost traffic and conversions.
increase in overall users
increase in mobile and tablet users