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The Challenge
At Love Nature they are wild about all things wildlife. We needed to showcase that to their potential customers using a video-focused marketing campaign. We were challenged with developing an engaging digital marketing strategy to launch their new on-demand streaming service internationally in 32 countries.
Our Approach
Getting people closer to nature from their own homes was an essential part to the launch strategy so we predominantly focused on video rich social media advertising across Facebook, Twitter, Instagram and YouTube. This was supported with search campaigns to increase exposure and remarketing across multiple channels to improve overall conversion rates.
The Results
15,000,000 have got closer to nature on social media generating 1770 shares, 226 comments and 26,878 reactions to ads – everyone likes baby animals, right? 128,585 unique users swam all the way to lovenature.com which resulted in a 198% increase in conversions throughout the campaign.