Belfast International Airport’s aim through the marketing campaign was to achieve the following objectives for their low-cost ‘Park and Fly’ car parking:
Belfast International Airport have various car parking options on their premises but want to drive their ‘Park and Fly’ car park to compete with other off-site car parks customers are using to help make the airport experience more efficient.
We identified three simple key selling points for the Park & Fly car park that would be prominent within our messaging strategies in order to fulfil the airport’s objectives.
Website impressions increased by
Users to the site increased by
Referral traffic increased by