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Who we have worked with
What our customers say
We contacted Web Bureau to help improve our Google Ads campaigns and ultimately grow online sales… and I’m delighted to say they did exactly that! They listened to our objectives from the outset and, after reviewing our account, they were able to provide clear recommendations on the best way forward. They kept us up to date on their progress throughout and provided regular reports and recommendations if changes were required. Not only have our online sales grown, but we have also increased the repertoire of products sold through our website, which was one of our key goals.”
Marketing Manager |JC Campbell"The team at Web Bureau created an efficient lead-generating machine!"
VP of Marketing |The Learning Experience"The engagement led to an increase in web traffic and leads for the client as well as an improved ROI. Web Bureau consistently communicates with the client to ensure a smooth workflow. The team is knowledgeable, attentive, and thorough."
Managing Director |Simply TelecomPPC Case Studies
J.C Campbell Electrics
J.C Campbell, our consumer electronics retail client, needed to boost sales during the crucial shopping period of Black Friday and Christmas. To achieve this, we restructured their Google Shopping campaigns to better target potential customers. The result was an increase in website traffic and online sales, with many items selling out during the holiday period. Overall, the campaign was a great success with a 50:1 ROAS.
Rentokil
Rentokil asked us to help them increase leads from commercial customers, decrease cost per conversion, and improve lead quality. We successfully achieved this through innovative and effective paid search campaigns. On one account in particular we achieved a 39% decrease in cost per conversion and a 9% increase in the conversion rate. Additionally, the commercial share of leads also improved significantly from 34% to 55% in just 10 months.
The Learning Experience
TLE our nursery client tasked us with improving their Google Ads campaigns and reducing their cost per lead. By restructuring their campaigns accounts and fine-tuning our targeted audience, we were able to reduce the cost per conversion from £227 to £20.67, a reduction of 91% cost per lead. This substantial improvement has delighted the client and led to an influx of new leads. Our expertise in PPC advertising has enabled us to provide effective and efficient solutions for our client's marketing needs
Insights
13 October 2022
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How does PPC work?
PPC stands for Pay-per-Click advertising, and it's a way for businesses to advertise online and reach potential customers. Essentially, you create an ad and pay a small fee every time someone clicks on it. The best part is that you can choose who sees your ad, such as people in a certain area or people who are interested in certain topics. This way, you're more likely to reach people who might actually be interested in what you have to offer. Plus, you only pay for actual results, so it's a cost-effective way to advertise!