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Looking for a cost-effective way to increase your sales conversions? Reach out to customers who have already expressed interest in your products or services with our remarketing advertising strategies!
What is Remarketing Advertising?
Remarketing is done through Google Ads and is different from display and search ads due to the target audience. Remarketing Ads use a unique tracking code, known as a tag or pixel, to install cookies on the browsers of people visiting your website, and then present ads to those with that cookie, specifically, on the Display and Search network.
What Types Of Remarketing Ads Are There?
Remarketing lists for search ads
Also known as RLSA, allows you to target prior visitors on the Search Network.
Standard remarketing
Show ads to your past visitors as they browse websites and apps on the Display Network.
Dynamic remarketing
Using AdWords, we would target ads to prior visitors that viewed products or services on your site but decided not to purchase.
Why is Remarketing Ads important?
Remarketing Ads are very important as they target customers who have not yet purchased anything from your website. Remarketing Ads will target previous visitors while they browse other parts of the internet and will be reminded of your business. This will help to gain brand exposure and make your brand more recognisable to your target audience and give visitors more confidence in your companies products thus making them more likely to purchase from you.