Paid Search Advertising is the most commonly used form of PPC (pay-per-click) and has become the lifeblood of digital marketing campaigns for many businesses. Paid Search Advertising is an inexpensive and scale-able form of web marketing designed to connect your ads with searchers actively seeking what you provide.
Paid Search Advertising gives businesses the ability to advertise their product or service within a search engine result. Your company will pay every time a visitor decides to clicks on your link. Depending on your bidding and keyword strategy, your business could end up at the top of Googles Search engine. On average, 41 percent of clicks go to the top 3 paid ads on the search results page. Keyword research is a particularly crucial step when creating a Paid Search Campaign as these keywords are what you are bidding on.
Ecotricity came to us with a long-standing relationship with PPC, reporting little result at high cost per client acquisition – Our concentration on lead generation, conversion optimisation and fiscal budget management yielded fantastic results for this client.
The Google Ads platform (previously Google AdWords), allows businesses and agencies to advertise text based ads on the world's largest search engine - Google Search. This means businesses can quickly climb to a high position in competitive rankings which would otherwise be a struggle to achieve organically (SEO).
Less commonly known, Microsoft Advertising (previously known as Bing Ads) allows businesses and agencies advertise text based ads on Microsoft's own search engine - Bing. Microsoft Advertising may be a new concept to most but with a 23-25% search engine market share within the UK, Microsoft Advertising shouldn't be ignored.