Mobile SEO is the practice of auditing web pages to define how they perform on mobile devices - factors such as mobile page load speed, responsiveness and progressive web app features all have a part to play in how your website is perceived by Google's crawl bots. Now with the Mobile First Index, Mobile SEO has become a necessary aspect of any SEO strategy.
With over 50% of Google searches now being performed on a mobile device - it's crucial to concentrate on optimizing a website for mobile device users. With 2.71 billion people using smartphones in 2019 this is a massive market that can be utilized to boost revenue and website traffic.
Mobile Page Load Speed is a highly important aspect of Mobile SEO - when considering the majority of searches will be done over 3G and 4G network, having a good load speed is crucial to ranking highly within Google Search.
PWA or Progressive Web Apps are a method of adding the functionality of a mobile application to your website. This can massively improve user experience signals for mobile device users through features such as push notifications, install to home-screen and loading splash screens.